Benefits Reimagined
Topics
Escaping the Broken Sick Care System
This unforgettable workshop challenges traditional approaches and equips participants with a behaviorally-based framework for optimizing health benefits. Designed for forward-thinking organizations committed to enhancing talent acquisition, retention, and culture while finally tackling the cost increases that have plagued employers for decades.
- Why market solutions have consistently failed at reducing costs and how to fix it!
- The flaws in conventional industry metrics that inflate expenses while eroding corporate culture
- How outdated “standard protocols” are worsening outcomes
- Real strategies for redesigning your benefits to amplify employee value, promote holistic wellness, and actually reduce costs through unique data-driven and behavioral insights
The State of Employer-Sponsored Healthcare
In today’s state of the market, healthcare costs continue to rise, leaving HR leaders managing a system that feels increasingly complex and unsustainable both in the short and long term. Beyond cost pressures, HR is navigating an overwhelming landscape of solutions, trends, and vendors, all promising answers but making it harder to know what actually works. This session will help you cut through the noise and reposition your health plan as a strategic tool for improving employee experience, retention, and long-term outcomes.
- What current trends signal about what’s coming next – and how organizations can plan proactively
- Why traditional benefits planning models no longer align with today’s underlying cost drivers
- Understand how to position your health plan as a valuable part of your employee experience
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Meet the Speakers
Dave Ross
In his past life, Dave worked as an Underwriting Strategist at Blue Cross Blue Shield of Minnesota where he developed pricing methodologies designed to satisfy Blue Cross Blue Shield’s strategic and financial objectives. During his tenure, Dave acted as an internal liaison between actuarial, underwriting and sales and assisted with BCBS’s lobbying efforts to expand the High Deductible Health Plan (HDHP) marketplace.
Today, Dave spends much of his time traveling the country educating employers and legislative bodies on the many counterintuitive and nuanced components of effective health care cost management. A true educator, Dave uses an engaging presentation style to illustrate how many employers continue to be misled by the industry, resulting in double digit renewals, and forcing many to cut benefits and cost-shift to employees.
Dave is the Director of Actuarial and Underwriting Services at The Liberty Company, where he develops and maintains financial tools and methodologies enabling their clients to better manage their employer-sponsored health plans.
Tiffany Finnegan
Tiffany is a seasoned Employee Benefits and Healthcare Consultant with more than 20 years of experience advising organizations – from growing companies to Fortune 500s – on how to rethink and redesign their benefits approach. Known for challenging conventional thinking, Tiffany helps employers move beyond outdated, one-size-fits-all plans to create benefits that employees actually use and value.
Her work focuses on uncovering what’s not working in traditional healthcare models – and what forward-thinking organizations are doing differently to improve outcomes, control costs, and enhance the employee experience. In addition to her role as a Benefits Consultant at The Liberty Company, Tiffany is a Certified Healthcare Reform Specialist and Certified Wellness Program Coordinator, bringing both deep expertise and a practical, real-world perspective to every conversation.
Venue & Schedule Information
Wednesday, August 19th, 2026
- 12:30 PM | REGISTRATION
- 1:00 – 3:30 PM | SEMINAR
- 3:30 – 4:30 PM | COCKTAILS, HORS D’OUEVRES, PRIZES & NETWORKING
Thursday, August 20th, 2026
- 12:30 PM | REGISTRATION
- 1:00 – 3:30 PM | SEMINAR
- 3:30 – 4:30 PM | COCKTAILS, HORS D’OUEVRES, PRIZES & NETWORKING