The Liberty Company Strengthens Employee Benefits Leadership with High-Profile Hire of Tom Hayes as Executive Vice President, National Sales & Growth 


GAINESVILLE, FLA. – April 25, 2024 —The Liberty Company Insurance Brokers (Liberty) is proud to announce the appointment of seasoned industry leader Tom Hayes as EVP, National Sales & Growth Leader, Employee Benefits. This strategic recruitment marks a significant step forward in Liberty’s ambitious growth plans within the employee benefits sector. 

Hayes brings an impressive 30+ year track record of success in the insurance industry, having consistently delivered high-impact results at some of the nation’s leading organizations. Most recently, Hayes served as National Sales & Growth Leader, Employee Benefits at McGriff, a Top 10 national brokerage firm. There, he spearheaded the formation of a dominant sales force, achieving a remarkable $120 million in new business within just five years. This accomplishment stands as a testament to Hayes’s exceptional leadership and strategic acumen. 

Prior to McGriff, Hayes held the position of National Practice Leader, Employee Benefits at Regions Insurance Group, a $140 million brokerage firm. Creating the line of business leadership team and strategy, Hayes oversaw a geographically expansive employee benefits practice with 35 offices across 10 states. Under his leadership, the practice doubled in size and generated over $20 million in additional revenue within a five-year period, ultimately positioning it as a highly attractive acquisition target. 

In addition, at Rebsamen Insurance, the largest insurance agency of its kind in Arkansas, Hayes served as State EB Leader/Producer. There, he successfully implemented a turnaround strategy, including revamping compensation plans and attracting high-potential talent. Notably, his foresight in nationalizing the agency’s independent brokerages following the Affordable Care Act proved instrumental in driving unprecedented growth. 

Now, in his new role here at Liberty, Hayes will collaborate closely with Liberty’s leadership team to develop and execute strategies for driving double-digit organic growth, acquiring employee benefits firms, and attracting top talent, further solidifying the organization’s position as a leading force in the industry. His commitment to excellence and his comprehensive understanding of the insurance landscape makes him an invaluable addition to the team. 

When asked about the opportunity to join Liberty, Hayes remarks “At the core of every successful company lies a shared belief in its vision and mission, cultivating a vibrant culture that values entrepreneurial drive, creativity, individuality, and personal development. Liberty epitomizes these principles. From my initial interactions with Bill Johnson, Jerry Pickett, and other key figures, I recognized Liberty as the ideal environment and these individuals as the perfect teammates.” He continues, “I am thrilled at the prospect of collaborating with this exceptional talent pool to create something truly special.”  

With Hayes’s leadership, the organization aims to establish Liberty as the premier choice for top talent in the Employee Benefits sector. To learn more about Liberty’s innovative employee benefits solutions, visit today. 

About The Liberty Company Insurance Brokers  

The Liberty Company Insurance Brokers is among America’s fastest-growing privately-held insurance brokerages. Liberty provides entrepreneurial producers and agency leaders a unique platform to serve clients and create equity in a strong and welcoming culture built upon its core values of Integrity, Excellence, Caring, Kindness, Fairness, Teamwork, Good Feelings, and Fun. To learn more about Liberty, visit   

Media Contact:  

Carli Humphries  

Sr. Corporate Communications Manager  


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