Culture is often talked about in broad, feel-good terms. But at The Liberty Company Insurance Brokers, it’s engineered with as much intention as our business strategy. Our culture isn’t a backdrop, it’s a dynamic force that drives innovation, empowers individuals, and differentiates Liberty in one of the most competitive industries in the world.
This blog takes you inside Liberty’s culture-first mindset, and why innovation and well-being go hand in hand.
The Blueprint: A Culture Built for Creativity and Care
Liberty’s culture is rooted in eight core values, all designed to create a workplace that brings out the best in people. That’s not just good for morale; it’s good for business. When team members are empowered to bring their whole selves to work, collaborate without fear, and contribute beyond their job title, innovation naturally follows.
Whether you’re a producer launching a new niche program or a partner integrating a newly acquired firm, Liberty’s culture gives you the space to think bigger, and the support to follow through.
CEO-Led Wellness Is Just the Beginning
Innovation at Liberty starts from the top. Our CEO, Bill Johnson, is a longtime advocate of mental clarity and mindfulness, and he doesn’t just talk about it, he leads it. From regular company-wide meditation sessions to “Dream Circles” hosted by our Wellness Lead, Anthony Dippolito, Liberty’s cultural initiatives are designed to nurture both professional growth and personal development.
This focus on wellness helps prevent burnout, increase clarity, and support creative problem-solving across all levels of the company.
Technology and Transparency Go Hand-in-Hand
Liberty’s innovative culture extends to how we communicate. Radical transparency, another key principle modeled by leadership, ensures team members aren’t operating in silos. Tools, data, and decisions are shared openly, creating a space where ideas are easily exchanged and quickly executed.
It also shows up in how we adopt and implement new tools: AI-powered data insights, digital-first client experiences, and a scalable partner integration model that removes bottlenecks instead of creating them.
Why It Works:
Innovation at Liberty doesn’t require a separate team or a quarterly brainstorm session. It’s embedded into how we operate. It’s in the way we celebrate small wins, learn from challenges, and approach everything with the mindset of service and curiosity.
That’s what makes our culture a true asset: it’s not only inspiring, but also productive.
At Liberty, culture is more than just a buzzword. It’s the engine that drives our ideas, attracts the right partners, and keeps us aligned through every phase of growth. And because it’s built intentionally, it scales just as effectively as our business does.
Want to work for an organization whose culture drives results? Reach out to Liberty to learn more about what sets us apart.
