At The Liberty Company Insurance Brokers, success isn’t measured by size alone—it’s measured by sustainability, integrity, and grit. Over the past several years, Liberty has emerged as one of the fastest-growing independent insurance brokerages in the country. But behind that growth is something more powerful than numbers: an unwavering commitment to doing things the right way, even when it’s not the easy way.
This blog explores the principles behind Liberty’s steady climb—and how grit, resilience, and intentional leadership continue to shape our journey.
The Grit Factor: Scaling with Substance, Not Hype
Growth is easy to talk about. But the kind of growth Liberty has achieved—without compromising our culture, client service, or core values—requires grit.
- We’ve turned down partnerships that weren’t the right cultural fit.
- We’ve invested heavily in infrastructure behind the scenes—from systems to onboarding support—long before it became urgent.
- We’ve scaled while remaining 100% founder- and employee-owned, preserving independence and flexibility in decision-making.
Grit means choosing to build something durable, not just fast. It means saying no to shortcuts and yes to long-term trust.
Clarity of Vision = Consistency of Action
Liberty’s model is built on a clear, values-led vision. Everything—from our acquisitions to our leadership style—is anchored in our mission: Promoting Peace of Mind with Great Care.
That clarity makes it easier to:
- Prioritize the right opportunities
- Make confident, timely decisions
- Align hundreds of team members across geographies and specialties
- Build trust with clients, partners, and one another
Grit without direction can feel chaotic. But when you combine resilience with vision? That’s when momentum becomes movement.
Servant Leadership, Not Top-Down Management
Our leadership approach is another differentiator. CEO Bill Johnson and Liberty’s executive team practice servant leadership—removing obstacles, supporting HABU (Highest And Best Use), and ensuring people feel empowered to lead from wherever they are.
This model creates the space for teams to:
- Operate with autonomy
- Collaborate across silos
- Stay connected to our mission—no matter their role
Grit isn’t just top-down resilience. It’s a shared ethic across the organization—and leadership plays a key role in modeling that day after day.
Why This Model Works—And Will Keep Working
Because Liberty’s growth has been built on trust, transparency, and a strong internal compass, we’re not just growing quickly—we’re growing with purpose.
- Our partners are aligned.
- Our teams are engaged.
- Our clients experience consistency and care.
- And our culture gets stronger with every step forward.
Grit, for us, is what turns ambition into reality—and what protects our integrity along the way.
Liberty’s story is one of bold vision and quiet discipline. We’ve grown through grit, not gimmicks. And we’ll continue to grow—with heart, with humility, and with the conviction that doing things the right way always pays off.
Looking to align with a firm built on long-term vision and steady, values-led growth? Connect with Liberty and let’s build something lasting—together.
