Let’s face it—“core values” can start to sound like corporate wallpaper. But at The Liberty Company Insurance Brokers, our values aren’t vague ideals. They’re living, breathing principles that define how we show up every day—for our clients, our partners, and each other.
And yes—we take them seriously. But we also make room for levity. Because what’s the point of building a great company if you’re not having a little fun along the way?
This blog explores how Liberty’s eight core values come to life—and why fun and joy aren’t just allowed here… they’re expected.
What Sets Liberty Apart: Values You Can Actually Feel
- Integrity: The bedrock of our business. We lead with honesty, do what we say, and never cut corners.
- Excellence: We hold ourselves to a high bar—not for ego, but because our clients deserve our best.
- Caring: We take the time to listen, support, and show up—whether it’s for a client in crisis or a teammate on a tough day.
- Kindness: We default to grace. This is a workplace where people genuinely treat each other with respect.
- Fairness: Equity and consistency matter. We’re intentional about how we make decisions and build teams.
- Teamwork: Collaboration is our default mode. We believe the best ideas come from shared effort.
- Good Feelings: We strive to create an environment where people feel good, do good work, and go home fulfilled.
- Fun: Fun comes from fulfillment. At Liberty, fun is found in meaningful collaboration, shared success, and a culture where people genuinely enjoy their work and teammates. It’s the energy that comes from doing purpose-driven work in a supportive environment.
How Values Show Up Every Day
- We hire based on values fit—not just résumés.
- We reward behavior that reflects our culture, not just KPIs.
- We encourage real human connection, from Dream Circles to group meditations to belly-laugh-inducing team events.
- We scale culture intentionally, so even as we grow, people still feel the heart of Liberty beating at every level.
This isn’t performative. It’s foundational. Because values that live in your systems—not just in a slide deck—are what shape enduring companies.
Why It Works
Liberty’s culture isn’t something we “protect” as we grow—it’s something we amplify. Our values aren’t in the way of our success—they’re the reason for it.
- They attract the right people.
- They inspire loyalty from clients and partners.
- They make Liberty a place where people want to stay and grow.
Culture is Liberty’s competitive advantage—and joy and fun are part of the formula. We believe people do their best work when they’re engaged, supported, and genuinely enjoying what they do. That’s The Liberty Way.
Ready to partner with a company that leads with values and brings the fun? Get in touch and experience what it feels like to work with Liberty.
