In today’s rapidly evolving business landscape, trust is everything. It influences partnerships, shapes reputations, and determines long-term success. At The Liberty Company Insurance Brokers, integrity is not just one of our eight core values—it’s the foundation upon which we’ve built our business. It informs how we lead, how we serve, and how we grow.
The Business Case for Integrity:
Integrity in business is more than a moral imperative—it’s a strategic advantage. It builds confidence, fosters loyalty, and reduces reputational risk. For Liberty, our commitment to integrity shows up in tangible ways: a 92%+ client retention rate, over 25 national workplace and industry awards, and a growing community of clients and co-creators who choose us again and again not just because of what we do—but how we do it.
From Top to Bottom, Integrity Leads the Way:
Leadership at Liberty models integrity at every level. Our CEO, Bill Johnson, has emphasized radical transparency and servant leadership since returning to the company in 2018. Whether leading a meditation circle or navigating multi-million-dollar acquisitions, Liberty’s leaders set the tone: lead with honesty, clarity, and humility.
That same expectation extends across our national footprint. Our producers and partners are empowered to build lasting client relationships through consistency, follow-through, and authentic care—not short-term wins. This ethos helps us attract like-minded professionals and organizations that align with our values and vision.
Making Integrity Actionable:
We embed integrity into daily decision-making by:
- Encouraging open and respectful dialogue.
- Making information accessible, not guarded.
- Holding ourselves and one another accountable.
- Choosing the harder right over the easier wrong—even when it’s inconvenient.
It’s not always the fastest route—but it’s the one that leads to lasting results.
In a world where businesses are often driven by optics and speed, Liberty stands apart by staying grounded in integrity. It’s the quiet force behind our momentum and the reason our clients and co-creators trust us with what matters most.
Looking for a partner who puts values into action? Let’s start a conversation about how Liberty’s integrity-first approach can support your success.
