What if the fastest way to find your next deal is to stop waiting for credentials to speak for you? What happens when a dealmaker trained to stay low profile decides to put themselves out there and publish content instead?
Niklas James, founding partner of Minds Capital and co-host of the Minds Capital Podcast, joins Patrick Stroth to explain how one guest appearance on someone else’s show turned into a fund. Minds Capital invests equity into lower middle market acquisitions led by independent sponsors and searchers.
Niklas James is a 3x independent sponsor who splits his time between Florida and Norway. He co-hosts the Minds Capital Podcast, the leading media for the independent sponsor ecosystem. The podcast serves as the media arm of Minds Capital, a gap equity fund for searchers and independent sponsors which invests $1-3m per platform out of their second fund. NiklasJames.com is a library of content & posts about lower-middle market private equity. Niklas, an alumnus of HBS and Bain & Company, is 6’9″, drives a Chinese EV, and has a rollup of 3 kids.
In this episode you’ll discover…
- The difference between the searcher model and the independent sponsor model, and why Niklas moved from one to the other after his first acquisition
- Why four of Minds Capital’s last five investments were previous podcast guests, and how featuring someone doubles as vetting
- Why committing to a publishing cadence matters more than the volume you publish
Connect with Niklas James
- Minds Capital: https://mindscapital.co
- Minds Capital Podcast: on Spotify, YouTube, and other podcast platforms
- Niklas’s content library: https://www.niklasjames.com/
- LinkedIn: https://www.linkedin.com/in/niklaswjames/
