GAINESVILLE, FLA. – May 28, 2026 – The Liberty Company Insurance Brokers (Liberty) is proud to announce the addition of Krista Price as VP, Producer, Employee Benefits, based out of Denver, Colorado.
Price began her career in broadcast journalism as a television reporter before transitioning into sales at a marketing communications company. After a few successful years in that role, she made a deliberate move into insurance, joining Aflac as a carrier representative. Working with business owners, HR teams, and employees across Colorado and surrounding states, she developed a focus on helping organizations of all sizes access affordable benefits. That experience led her to found her family business, Price & Associates Insurance Consultants, where she expanded her reach across the region.
Over 21 years in the industry, Price has helped hundreds of businesses and thousands of employees navigate employee benefits through consulting roles, educational meetings, and countless enrollments, bringing a caring, creative approach to every engagement.
Price joins Liberty at a key moment in the firm’s westward expansion.
“I am honored to be the first consultant in Colorado and surrounding states for the Liberty Company. I will be representing a brokerage unlike any other in the Rocky Mountain region. The innovation and resources The Liberty Company offers will be a refreshing change for many businesses.”
Liberty welcomes Price and looks forward to her contributions as the firm continues to grow its presence across the West.
About The Liberty Company Insurance Brokers
The Liberty Company Insurance Brokers is among the fastest-growing privately held insurance brokerages in the United States. Liberty provides a unique platform for entrepreneurial producers and agency leaders to serve clients while building long-term value within a collaborative, people-first culture. To learn more about Liberty, visit https://libertycompany.com/.
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