The Liberty Company Appoints Industry Powerhouse and Proven Growth Leader, Bill Allen, as President, Middle Market P&C: A Strategic Move to Champion Middle Market Growth


GAINESVILLE, FLA. – April 25, 2024 —The Liberty Company Insurance Brokers (Liberty) is proud to announce the appointment of insurance industry veteran Bill Allen as President, Middle Market P&C. Allen’s extensive experience and proven ability to drive growth make him a strategic asset poised to fuel Liberty’s continued success. 

With a career spanning over three decades in the national insurance brokerage sector, Allen brings a wealth of experience and strategic insight to his pivotal role at Liberty. Previously serving as Executive Vice President at Hays Companies (now Brown & Brown), the sixth largest insurance brokerage in the nation, Allen’s leadership and industry expertise have positioned him as an influential figure within the insurance landscape. 

Beginning his career with Arthur Andersen’s New Orleans office, Allen quickly established himself as a diligent and resourceful professional, providing invaluable services to a diverse range of large public and privately held companies. Transitioning to the commercial insurance landscape, Allen’s career trajectory saw him assume key leadership positions throughout the U.S., including a notable stint as a regional COO/CFO for Sedgwick, a leading global provider of technology-enabled risk, benefits, and integrated business solutions. During this tenure, Allen played a pivotal role in shaping operational strategies, M&A, financial budgeting and oversight and sales management contributing to the overall success and growth of the organization. 

Demonstrating a keen ability for innovation and strategic growth opportunities, Allen further solidified his reputation within the industry by spearheading the establishment of a specialized middle-market specialty product and national placement center, catering to clients nationwide with tailored solutions to their evolving needs. Subsequently, his tenure with Hays Companies (now Brown & Brown) showcased his exceptional ability to drive expansion and foster collaborative teams across various regions, further underscoring his capacity for leadership and results-driven management. 

In his new role at Liberty, Allen’s appointment signifies an important, strategic move harnessing his experience and expertise to provide solid leadership for all middle-market offices and production teams. His experience and understanding of risk management, coupled with a proven track record of driving growth and fostering client-centric solutions, positions him as a driving force in propelling Liberty towards achieving its organizational goals while delivering unparalleled value to its clients. 

When asked about the opportunity to join Liberty, Allen said, “Plain and simple, I was drawn to Liberty’s entrepreneurial culture, unwavering client focus, and strong emphasis on teamwork and people. Having a solid understanding of Liberty’s history, background, and values, I felt confident that I could contribute significantly to its ongoing success — and couldn’t wait to get started.” 

About The Liberty Company Insurance Brokers  

The Liberty Company Insurance Brokers is among America’s fastest-growing privately-held insurance brokerages. Liberty provides entrepreneurial producers and agency leaders a unique platform to serve clients and create equity in a strong and welcoming culture built upon its core values of Integrity, Excellence, Caring, Kindness, Fairness, Teamwork, Good Feelings, and Fun. To learn more about Liberty, visit   

Media Contact:  

Carli Humphries  

Sr. Corporate Communications Manager  


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