The Liberty Company Announces Adam Baillie as Chief Operating Officer, Reinforcing Commitment to Operational Excellence and Growth


GAINESVILLE, FLA. – November 17, 2023 — The Liberty Company Insurance Brokers (Liberty), one of America’s fastest-growing privately held insurance brokerages, today announced the promotion of Adam Baillie to Chief Operating Officer (COO). Baillie, who previously served as Chief Strategy Officer (CSO), has played a critical role in Liberty’s expansion and success over the past decade.  

As Liberty continues to pursue strategic growth opportunities, the need for strong leadership in the COO position became evident. After a thorough evaluation, Liberty selected Baillie, an internal powerhouse with a wealth of experience in delivering operational excellence, to help lead the company into its next phase of growth.  

“This promotion to COO for Adam is well deserved, as he has consistently shown his love and passion for this organization over many years,” said Bill Johnson, CEO, Chairman, and Founder of Liberty. “This, in addition to his boundless energy, sharp mind and wonderful leadership qualities, puts us in a great position to continue to succeed as we move forward on our journey of growth here at Liberty.”  

Baillie has been a key contributor to Liberty’s success since joining the firm in 2014 as a Producer, and later, Managing Partner, ultimately holding a variety of roles while helping the company achieve a remarkable 16-fold revenue increase since his arrival.   

Over the past decade, Baillie was responsible for creating and managing Liberty’s Business Development Unit, Data & Business Intelligence Units, and Liberty Underwriting Services (LUS). In his new role, he will oversee all aspects of Liberty’s four distinct business segments, along with several administrative and operational functions, while continuing to foster Liberty’s unique culture focused on individual happiness and entrepreneurial success.   

About The Liberty Company Insurance Brokers  

The Liberty Company Insurance Brokers is among America’s fastest-growing privately-held insurance brokerages. Liberty provides entrepreneurial producers and agency leaders a unique platform to serve clients and create equity in a strong and welcoming culture built upon its core values of Integrity, Excellence, Caring, Kindness, Fairness, Teamwork, Good Feelings, and Fun. To learn more about Liberty, visit  

Media Contact:  

Carli Humphries  

Sr. Corporate Communications Manager   


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