Liberty Launches National Private Client Practice Group 


Practice led by Steve Rivera, 20+ year industry veteran and former VP at Momentous Insurance Brokerage, Inc., now a Marsh McLennan Agency

GAINESVILLE, FLA. – October 25, 2023— The Liberty Company Insurance Brokers (Liberty), one of the fastest-growing privately held insurance brokerages in the nation, is pleased to announce the unveiling of its National Private Client Practice Group, spearheaded by Liberty Partner, Steve Rivera. With over two decades of experience in the insurance sector, Rivera, a former executive at Momentous Insurance Brokerage, Inc., now a Marsh McLennan Agency, is set to lead this initiative, offering tailored insurance solutions to high-net-worth individuals.

This strategic move marks the fourth in a series of specialized practice groups that Liberty has unveiled in 2023, solidifying the company’s commitment to offering bespoke insurance solutions to a diverse range of clients.

Liberty’s Private Client Practice caters specifically to high-net-worth individuals, entertainers, and athletes with substantial assets, including expansive estates, yachts, aircraft, and other high-value possessions. The National Private Client Practice Group, under Rivera’s leadership, enters this exclusive domain with a dedication to providing a premium concierge service tailored to meet the unique needs of these clients.

“Our mission transcends traditional insurance; it’s about understanding the entirety of our clients’ lifestyles and ensuring their wealth is shielded from life’s uncertainties,” said Rivera. “We are committed to offering Peace of Mind through personalized solutions that align perfectly with our clients’ individual requirements.”

Private clients demand more than standard insurance policies. With intricate estate planning needs, a demand for higher coverage limits, and a preference for specialized products, these clients require an approach as unique as they are. Liberty’s National Private Client Practice Group is uniquely positioned with market knowledge and relationships to fulfill these needs.

“At Liberty, we’ve always believed in putting our clients first,” said Bill Johnson, CEO, Chairman and Founder of Liberty. “Our Private Client Practice is not merely about engaging with high-net-worth individuals; it’s about understanding their distinct needs, safeguarding their assets, and delivering an unrivaled level of service.”

Serving private clients within the personal lines insurance sector offers distinctive and gratifying experiences, and for Rivera and his team, the primary objective is clear: “By identifying challenges and presenting innovative solutions, we foster trust with our clients, opening doors to new opportunities.”

Earlier this year, Liberty announced the unveiling of its National Complex Workers’ Compensation Practice, National Healthcare Services Practice, and National Human Capital Management Practice, respectively. The launch of the company’s National Private Client Practice Group further reinforces its unwavering commitment to client-centric excellence and innovation.

For more information on Liberty’s Private Client Practice, please visit:

About The Liberty Company Insurance Brokers

The Liberty Company Insurance Brokers is among America’s fastest-growing privately-held insurance brokerages. Liberty provides entrepreneurial producers and agency leaders a unique platform to serve clients and create equity in a strong and welcoming culture built upon its core values of Integrity, Excellence, Caring, Kindness, Fairness, Teamwork, Good Feelings, and Fun. To learn more about Liberty, visit

Media Contact:  

Carli Humphries 

Sr. Corporate Communications Manager   


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